Ready to Leverage + Scale Your Way to Six Figure Months Without Stress and Struggle?
Now is your chance to enroll before this offer expires!
Pay in full bonus: Private 1-on-1 Call with an IFU Coach
Start Your Transformation Today
Get modules that will uplevel your business for an immediate ROI. Plus private Facebook group access to receive direct feedback on your pre-work modules and business frameworks during the retreat from Darnyelle & the IFU Coaching Team.
3 FULL DAYS OF COACHING, STRATEGY & IMPLEMENTATION
Leverage + Scale Offer Suite
Leverage + Scale Messaging Suite
Leverage + Scale Business Success Formula
This is your opportunity to join the BEST program to position you for Leverage + Scale towards the seven-figure mark in as little as 3 days.
Lay the groundwork for your first
in just 3 days
Even if you're just barely over the six-figure mark.
The truth is, you have a million dollar business right now.
It’s just not packaged, priced, positioned or promoted right.
That’s right; if you desire a multi-six or seven figure business, there are three gaps you’ll have to close: packaging/pricing, positioning and promotion!
And, every time you desire to up-level, it’s not more work you need to do; it’s more refinement.
If you’ve had a $10K month, you’ve done the work to produce a $100K month – even if you’ve only done it once, BECAUSE it’s the same energy.
I promise – you don’t have to work harder to earn the money you’ve been praying for.
I was making six figures
THE HARD WAY
I was making 6 figures, but it was anything but easy – long days, working weekends, hustling to get clients and barely enough energy to serve the clients I had.
If you know how it feels, you’ve been working really hard, over-serving and over-delivering to your clients because you think that is the way you have to do it to if you want to earn six figures a year…
More than likely you’re operating a wide business model with TONS of offers and are STILL just BARELY across the 6-figure mark in your business (more offers doesn’t mean more sales, it means more hustle). I bet you quickly realized that a low six figure business isn’t enough to build wealth for yourself and leave a legacy for your family…
Kinda sucks, doesn’t it?
What if I told you that you don’t have to work hard to make great money, and you could apply the same energy you’re expending right now to go from low 6 to multi-six figures much sooner than you thought, with milestones along the way for $250K, $500K and $750K…
If you’re here, I bet I know something about you:
You have hit the “glass ceiling” in your OWN business.
You’re stagnant at the six-figure mark and you are nowhere near making the kind of impact you KNOW you’re called to make. You know deep down inside that until you’re at least at the $250,000 mark, with consistent and predictable revenue, you’ll continue to struggle even though some would say you’ve “made it.” You know that you need to tighten and up-level the core areas of your business so that you can turn your six figure a year business into a business that affords you the opportunity to pay yourself six figures a year.
If I’m right about you, right now you’re at the crossroad of “hustle and grind” and “there’s got to be more to life than this.”
And you are tired.
Tired of working hard, tired of your spoiled clients (you made them this way), tired of watching hours come and go and not having what you KNOW you should to show for it, tired that even though you’re at the six-figure mark, you have to tell your kids that you can’t spend time with them or take them to Disney (or Paris)… again. You’re tired of watching your spouse go to a job they hate, tired of others breezing on to the scene and quickly generating six or seven figures… TIRED.
As a result, you’re caught between “bottlenecked” and “booming” – and one thing is for sure: You’ll burn out way before you cash out if you don’t find another way…
What got you to 6 figures,
WON'T GET YOU TO 7...
The problem is what you believe is messing with your money…
As of this moment, you still think you have to work hard to earn the money your business generates. Or, you believe that charging more will limit your success.
More than likely, you’re still charging for your time and not your value and the transferrable result you truly offer, and that is the reason you’re overwhelmed, overextended and over your clients! Seriously, if you are making it your job to determine if they can afford to hire you, you’ve got it all wrong. Your job is to provide amazing value and a transferrable result as you make them an offer they can’t refuse. Period.
People aren’t hiring you for your time, they’re hiring you for the transferrable result you provide for the problem they can’t solve on their own.
The fact that you are holding fast to this belief is the reason you’re not already experiencing $30K-100K months. It’s your bottleneck and it’s keeping you from a business that serves you financially and spiritually AND clients who are ready to be transformed by you.
6 FIGURES OR LESS
7 FIGURES OR MORE
Let me start by celebrating you! It’s a big deal to cross the six-figure mark. According to the Small Business Administration, only roughly 10.35% of small business owners ever do. I’m really proud of you! Six figures is an incredible achievement but you know you're just getting started, right?
Now the real shift begins...
Start your journey beyond the
6-figure mark in 3 short days.
There are TONS of programs out there that take weeks or years to produce what my team and I will help you to create in record time.
Leverage + Scale Weekend is the start of something Incredible. Our 3 day virtual retreat, will guide and support you in closing the three BIGGEST gaps in your business keeping you from your Next Money Milestone ($250K, $500K or $1M).
You'll walk away with an optimized offer suite so that you deliver only the best value to your clients, tighten your key messaging, and streamline your marketing and sales systems, so you can grow your business to multiple-six figures without working 24/7, spending unnecessary time on social media AND doing busy work that makes you feel like you deserve the money you’re earning.
Imagine what it will feel like...
All of this is not only possible, it’s probable, when you join us for Leverage + Scale Weekend.
$37,000 IN SALES IN THE 30 DAYS FOLLOWING LEVERAGE + SCALE WEEKEND!
Before Leverage + Scale Weekend, I always had a problem getting over the $10K hump (I never sold more than $12K or earned more than $10K in my business in one month). I’m thankful that I did Leverage + Scale Weekend. In 30 days following my weekend with Darnyelle, my sales were $37K and my revenue $14K!!!
The weekend was life changing – now I’m charging my worth, turning down items outside of my offers, and don’t feel anxiety about it as if nothing will come if I turn this down. I’m laser focusing in on my new offers. Made 2 appointments to test drive my 2 favorite vehicles. My webinar funnel is almost completed. For anyone who is thinking about Leverage + Scale Weekend, stop thinking and do it! Your Next Level is waiting.
$178,000 CLIENT IN 90 DAYS FOLLOWING LEVERAGE + SCALE WEEKEND!
Darnyelle Jervey Harmon, MBA is the truth, and God has created her to be such an inspiration to many. I joined the Leverage + Scale Weekend because I needed a coach to get me to where I needed to be faster. Well, Darnyelle did just that. The gifts that God has given her has helped me to secure my first 6-figure client at $178,000!!! You cannot tell me that her systems do not work!
If you work it, follow her guidance, and exercise patience, you will see results faster than you could do on your own. I’m so thankful to God for Darnyelle!
The Wilson Marketing Firm
$62,646 IN SALES REVENUE & WE'RE JUST GETTING STARTED!
In the 60 days following Leverage + Scale Weekend, we have generated $62,646 in sales revenue. We have another potential $97,500 in the pipeline… and we haven’t even implemented the rest of the processes yet! These will be handled with “grace and ease” as Darnyelle Jervey Harmon so eloquently says. We are beyond excited. Thank you, Jesus!
Angela Lewis Myles
The Myles Factor
$17,000 in cash injection strategies in 30 days
Prior to starting my Leverage + Scale Weekend Accelerator program with Darnyelle and team, I used the cash injection strategies we get upon enrollment and I generated $17,000 in 30 days! That was BEFORE we even held our virtual retreat. I am just getting started and I can’t wait to see how much my business grows as a result of investing to work with Darnyelle and Team Incredible One.
Government Contracting Strategist
Apply to work with us
and see how Leverage + Scale Weekend is the beginning of the most impactful season in your business!
Here's what's included in the
We'll prepare you before we even meet with the most powerful pre-work...
Your experience starts from the moment you invest in yourself and your next level. You’ll get impact-shifting pre-work so that you are in a mind space that supports your up-leveling. In preparation for your weekend, you get access to six (6) powerful modules:
- Clarity for Your Business: You’ll get crystal clear about the next level of your business and create your Six Figure Months Business Blueprint.
- Up-Level Your Signature Business Move (aka Signature System). The key to leverage + scale is your core process and framework that makes success predictable for your clients. You’ll tighten and tweak your signature system or create it from scratch as a part of your pre-work then submit it to our team for a review of it BEFORE your weekend starts.
- Up-level Your Ideal Client: As you develop your Leverage + Scale business collateral, it is not likely that you’ll be focused on the same clients you use to attract. In an effort to help you begin the up-leveling process, we will take you all the way back to getting clear about your ideal client (which we call your Pinnacle Client™).
- Start with Why: We take you all the way back to why you started your business in order to help you shift the way you think about your messaging and marketing. This is such a powerful way to change the way you scale your business.
MORE: The Money Mindset Masterclass: Until you know that you deserve to earn more, you won’t be able to earn more so we are going to deal with your money consciousness and begin the process of radically dismantling your limiting money beliefs (includes completing your money map).
- The X-1-X Strategy: This is a quick way to recoup your investment in the program by helping you identify and convert new qualified leads within 30 days, without Facebook Ads, complicated funnels, or launches.
The 3 Day Retreat
You’ll lay the foundation to quantum leap your business with your Leverage + Scale Offer Suite™, your Leverage + Scale Messaging Suite™ and your Leverage + Scale Business Success Formula™.
Leverage + Scale Offer Suite
Your offer is the key to Leverage + Scale. These offers will be priced for you to hit your money milestone QUICKLY. You’ll walk away with your Leverage + Scale Offer Suite which includes a maximum of three (3) offers – a Superb Offer, a Signature offer and a Select Offer, which will have you earning between $10,000 – $100,000 PER new client. Remember, it takes the same energy to sell higher end programs as it does to sell low. With your NEW Leverage + Scale Offer Suite, you can expect your offer to do each of the following for your business:
1.) Illustrates why you’re the OBVIOUS choice in the market.
2.) Generates more revenue for you from each new sale.
3.) Brings more of the right clients to your programs.
4.) Increases your perceived value based on the expertise and transferrable results you offer.
5.) Allows you to be more selective with who you enroll so you can get rid of desperate sales energy (you’ll even learn my secret for converting prospects to paying client without have to spend all your time in “sales mode”.)
Leverage + Scale Messaging Suite
Second ONLY to what you offer is your messaging. And if you don’t get known, you won’t get found… which means you can forget about getting paid. We take all of the guesswork out of creating your key messages and benefit statements for each offer, along with your powerful sales copy for your first or next ad and nurture sequence with our highly-converting Plug and Play templates.
We start with your key messages and then shift into your benefit statements for your offer suite before ending with your coveted nurture and follow up sequences. Then, we will teach you how to leverage your story to position and convert! You’ll leave with a tight message that will make you millions.
Leverage + Scale Business Success Formula
We’ll help you create a sales funnel so that you are CLEAR about every step in your business model to achieve your goals quickly. We will go from ideal client to income and EVERYTHING you need for business success in between. And more than that, you’ll KNOW EXACTLY which strategy you’re leveraging in your business over the next year to hit your next money milestone. The clarity that comes with this process is not only profit producing, but it stops the need to hustle and grind in your business. You’ll actually have time to enjoy all of the ADDITIONAL money you’re earning in your business and you’ll be able to build a team so that you get to do only the parts you love.
And you’ll do all of this based on our Leverage + Scale Incredible One Framework. With extreme FOCUS, you’ll make the move to millions sooner than you ever could on your own.
To begin the process of joining us for the next Leverage + Scale Weekend, enroll today.
$125K IN LESS THAN 30 DAYS!
I just had another effortless $25K close on the program Darnyelle helped me price BEFORE at Leverage + Scale Weekend! That makes $75k just from this offer; $125k in total in less than 30 days!
OVER $20K IN ONE MONTH
Hey there IFU family! I just reached my goal and made over $20,000 this month BEFORE our weekend! I am so excited for the 3-day retreat so that I can explode it!
Stevii Aisha Mills
Business Coach & Consultant
DARNYELLE IS CHANGING MY LIFE AND BUSINESS!
My first work with Darnyelle was in her Leverage & Scale Weekend Accelerator. From that program, I was able to shift my business and enroll my first clients into my high end speaker consulting programs. I then enrolled in the Move to Millions Mastermind and I am continuing to elevate the way I lead, build my team and grow my income. Working with Darnyelle and her team feed my soul. There is no one who is able to combine the spiritual with business in the way that she does. If I would have met her when I started my business, I know I would be farther alone but I am grateful to be here now and watching my legacy scale.
Legacy Scale Speaking
INCREASED CONFIDENCE AND $48,000 IN 90 DAYS!
Before Leverage + Scale Weekend, I was experiencing inconsistent months in my business even though I knew that my goals were possible. Enter Darnyelle and Team Incredible One. I was able to be around high achievers and given access to a plan that would allow me to grow my business by deepening my faith and connection to God. During the L + S Weekend program, my biggest wins included: increased confidence, 50% increase to mailing list, and $48,000 in new revenue in 90 days! If you’re looking for a coaching team that cares about you and your success, you need Team Incredible One!
Make Your Mark Digital Marketing Agency
Now, you have a decision to make...
Which door do you choose?
DOOR #1: do it alone
You can try to figure out and implement what it’s going to take to have $30K – $100K months on your own.
The only problem is that you don’t know what you don’t know, and it takes monumental time and energy to discover what it’ll take.
DOOR #2: Let us help
You can join us for Leverage + Scale Weekend™ and 30 days from your weekend your business will have stronger, more compelling offers, tighter, contrarian messaging and more refined marketing and sales strategies.
You’ll have a business that is poised to profit no matter what is going on in the world.
IF YOU’RE CHOOSING DOOR #2, CONGRATULATIONS!
At the end of our three days together, your business will never be the same.
$30,000 CASH IN 30 DAYS FOLLOWING LEVERAGE + SCALE WEEKEND
Coming into the Weekend, I already knew what I was getting. This isn’t the first time I’ve worked with Darnyelle. I knew that not only would it be good, but it would shift the trajectory of my business. In fact, I’ve been able to create my million dollar year plan based on my Leverage + Scale Offer Suite. What I loved is that I got to finally create my high-end offers and messaging so that getting to my true ideal clients would be easier. Darnyelle gave us a goal to generate $30,000 in 30 days and hitting that goal has never been easier! I highly recommend Leverage + Scale Weekend to anyone who is ready to reach their next level.
Launch Strategist & Consultant
$24,975.54 IN CASH IN 30 DAYS FOLLOWING THE LEVERAGE + SCALE WEEKEND
Leverage + Scale Weekend was the beginning of my next level. First of all, there are business coaches and then there is Darnyelle Jervey Harmon. I literally made my investment back DURING the weekend with one of the homework assignments. And went on to have my best month EVER in my business up until that point. In Darnyelle’s words, I keep outdoing myself.
Best investment ever and the support of Darnyelle and her team – priceless. Do yourself a favor and enroll.
Tenita Chantilly Johnson
Writing, Editing, Publishing
PAID IN FULL $12K CLIENT IN LESS THAN a month!
Darnyelle is the real deal! I enrolled in Leverage + Scale Weekend ready to create higher end offers, work on my messaging and streamline my process. Within 30 days, I closed a paid in full $12K client using the insights and strategies Darnyelle has shared with us. In addition to that, I am pursuing bigger opportunities and closing more deals. I love having access to Darnyelle and the team; it’s growing me in every way.
Christina Joy Whittaker
Business & Leadership Coach
FROM $5,500 A MONTH TO $15,000 IN 30 DAYS!
I attended Darnyelle’s Leverage + Scale Weekend and BEFORE the weekend even happened, I received my investment back. Since the Weekend, I have watched my monthly revenue increase from $5,500 to $15,000 and that is within 30 days!!! She shared one strategy that I am able to leverage to get people to pay in full to work with me! Darnyelle is definitely a coach to consider if you’re ready to grow your business.
Financial Coach & Author
MORE THAN $100,000 IN NEW revenue!
Darnyelle is the GOAT – when it comes to business growth knowledge and aligning your faith with your ability to generate consistent revenue in your business, no one does it better.
In less than 90 days, I’ve closed more than $100,000 in new business, secured $25,000 in sponsorship for my live event, and I now know that I can take my business to ½ million (if not a million) in the next year to 18 months. And this all started with Leverage + Scale Weekend.
$72,000 IN NEW BUSINESS!
Participating the the Strategic Biz Retreat (now the Leverage + Scale Weekend) was just what I needed to make a significant shift in my business. I had worked with Darnyelle a few years ago and as a result, I become a six figure business owner by leveraging her strategies. Ready to up-level my business again, I joined her at an SBR, and it was exactly what I needed.
In the 6 months following the retreat, I have closed $72,000 in new business, had clients renew, re-aligned my brand and hired key team members to help me continue to grow and scale my business.
Nitram Financial Solutions
I closed a $46,000 contract!
Before working with Darnyelle, when presented with an opportunity to work with an organization, I would have offered what I just made $46,000 on for $10,000! But I attended the Strategic Biz Retreat (now the Leverage + Scale Weekend) with Darnyelle and got up-leveled; my mindset, my rates, my confidence and my ability to close more sales more often. I cannot believe that just 30 days after the retreat, I have earned $46,000. In the year since I experienced the retreat, I’ve added more than $200,000 in new revenue and I’m just getting started!
If you are ready to make more money doing what you love, you need to attend the next retreat that Darnyelle offers and I am just getting started!
Marissa Q. Paine
Mover & Shifter
I GREW MY BUSINESS TO $1M!
I had been in my business for six years and I was making money, but I knew that I was not at the level of income that I should be based on my expertise and offers. Enter Darnyelle and her Strategic Biz Retreat (now the Leverage + Scale Weekend). We worked to create a focused, customized plan to grow my business and to get clear on my audience and offerings. Attending that retreat truly changed the trajectory of my business. As a result of implementing the plan we created, I grew my business to seven figures! And, I was just awarded the Enterprising Women of the Year Award as a $1M business! This award and the success of my business are a direct result of working with Darnyelle. She helped me find and focus on the holes and plug them with sustainable strategies and systems. If you know you have holes in your business and you want help plugging them profitably, work with Darnyelle and her team.
Dr. Madeline Ann Lewis
Executive Women's Success Institute
Why not you? Why not now?
We are now accepting new clients. Enroll Now and start your journey toward leverage and scale at the next level!
Frequently Asked Questions
You can make a non-refundable deposit now of $1,500, then pay in full for $6,000 within 10 days by wire/bank transfer.
Or you can take our convenient payment option via Wizebank which offers flexible and secure payment plans spread over 3-12 months, or with our in-house payment plan which is 2 payments of $4,000.
Yes, if you need to split the investment just email us at [email protected] and we will get you taken care of. We actually don’t take payments via credit card of more than $5,000.00 if you are paying in full we require the balance via bank transfer.
While the majority of the retreat will be lead by the IFU Coaching Team, Darnyelle will be present during key sessions and available for Q&A during the three days. The coaches work directly with Darnyelle on helping you create your Leverage + Scale Million Dollar Assets, and of course she will be present via the Facebook group.
Leverage + Scale Weekend curriculum is a prerequisite to the Mastermind. Everyone in the Mastermind has created their Leverage + Scale Offer Suite, Leverage + Scale Messaging Suite, and Leverage and Scale Business Success Formula. The Weekend establishes your foundation and helps you to create everything you need for six-figure months. During the Weekend, the average client generates $25,000 to $50,000 in 30 days and the Mastermind helps you to dial everything in so that you cross the million-dollar mark sooner and to make six-figure months your new normal.
To participate in this program, your business must be on target for six figures in your business ( a minimum of three $8,500 months in a row). We will help you to turn the occasional $10K month into CONSISTENT high five- or six-figure months. (We do not enroll people in this program who are just starting in business or pre-revenue. It ensures that you’re in a true group with your peers on the same level.)
Yes! As long as you are at or on target for six figures in your business and you can set aside the workdays to fully engage in the program, you are eligible to participate.
Because of the fast-moving curriculum and approach to radically transforming your life and business, we require that you are not a brand-new business owner. In our experience, new entrepreneurs are overwhelmed by the content and strategy presented in this program and they tend not to be ready to implement and get results that we know this program offers. In our experience, entrepreneurs who aren’t new to business who have had some success (even if it hasn’t been consistent) are ready to do what it takes to achieve their heart’s desires in their business.
We hold a Leverage + Scale Weekend several times a year. You can start with your pre-work now and join the 3-day retreat that works best for you. Before we even begin you get access to six (6) powerful modules in preparation for your Weekend.
On a case by case basis, Darnyelle offers private consulting via VIP Days, which start at $25,000. To be considered or a VIP, please apply here.
The clients that we’ve worked with who have experienced the most success are done making excuses and ready to take consistent action. They are coachable, teachable, and open to finding a way to move their life and business forward. Each day during the weekend, there are homework assignments. They show up for themselves and they do the work. They are fully present in the weekend at all times.
Absolutely not! Everything about your life will be different in 3 days (plus pre-work time). Well maybe except your name (since you were born with that). You’ll be a better spouse, parent, sibling, friend, and CEO. We focus on the money for two reasons: 1.) Until you get comfortable being honest about the fact that you want way more of it and you stop giving it the power it currently has, you won’t bring more of it until your life experiences change and 2.) As entrepreneurs we are in business to solve problems for a profit. You have to get comfortable with that. But by no means will you start “chasing it”. We are going to teach you to chase your purpose instead and watch abundance in its fullness completely overtake you and show up as consistent six figure months.
In our opinion, businesses with a spiritual foundation go farther faster. While we are certainly not going to force or coerce you to develop a personal relationship with God if you don’t already enjoy one (this isn’t about religion), we are going to show the PROVEN spiritual principles that will bring all that you desire into view. As with anything, you have the right to apply your own language to everything that we share (God, Spirit, Source, Universe). God is not offended by being recognized in these ways so neither are we! We speak in spiritual language purposely so that anyone of any religion can feel comfortable learning how to apply the abundance God created us to enjoy and see it manifest in every area of their lives.
You can contact us at any time! Bear in mind that our team typically works Monday-Friday between 8:00am and 5:00pm Eastern Time.
Contact our team directly at [email protected] or shoot them a DM on Instagram @TeamIncredibleOne. You’ll get the fastest response there You can also use this link to schedule a 15-minute decision call with a member of our team.
Meet your lead Move to Millions Coach and Multi-Millionaire CEO Mentor
DR. DARNYELLE JERVEY HARMON
Dr. Darnyelle Jervey Harmon is the CEO of Incredible One Enterprises, LLC, a multi-million dollar coaching and consulting brand. Best known for transforming the lives of her business coaching clients, Darnyelle equips her clients to leverage and scale businesses that serve them financially and spiritually. From mindset to messaging, marketing, sales, systems and scale, Darnyelle can take you from six figures to seven figures in record time all while deepening your connection to God and strengthening your faith.
Darnyelle is an award-winning CEO, speaker, consultant and strategist whose work has been featured in Inc., Essence, Success, Forbes, Black Enterprise and O Magazines. She is a best-selling author with 7 books to her credit, including her latest projects Burn the Box: 7 Fire Starter Strategies Leaders Can Leverage and Market Like a R.O.C.K. Star. In 2012, she was named Coach of the Year by Stiletto Woman Media and in 2013, she was recognized as a Small Business Champion by Small Business Trends. In 2018, she was awarded the Women Presidents Organization’s Women of Color Excellence Award and she joined the $1MM class of Enterprising Women of the Year. In 2019, Darnyelle was named the Black CEO of the Year and was a finalist for the eWomenNetwork Made It to a Million Award. In 2021, she was awarded with an honorary doctorate in entrepreneurship. In 2022, her company was recognized as a fastest growing company by Inc. 5000 in the 1209th place.
Darnyelle has a Bachelor of Arts degree from the University of Delaware, a Masters of Business Administration from Goldey Beacom College, a Kolbe Specialist Certification from the Kolbe Corporation, an Executive Coaching Certification from the Center for Executive Coaching and a prophetic anointing from God.
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Earnings Disclaimer: You acknowledge that we have not and do not make any representations as to the health physical, mental, emotional, spiritual or health benefits, future income, expenses, sales volume or potential profitability or loss of any kind that may be derived as a result of your participation in this Program, Product, Services or Program Materials. We cannot and do not guarantee that you will attain a particular result, positive or negative, financial or otherwise, through the use of our Programs, Products, Services and Program Materials and you accept and understand that results differ for each individual. We also expressly disclaim responsibility in any way for the choices, actions, results, use, misuse or non-use of the information provided or obtained through any of our Programs, Products, Services or Program Materials. You agree that your results are strictly your own and we are not liable or responsible in any way for your results. Participant accepts and agrees that he/she is fully responsible for his/her progress and results and that Company offers no representations, warranties or guarantees verbally or in writing regarding Participant’s future earnings, business profits, marketing performance, customer growth, or results of any kind. The Company does not guarantee that Participant will achieve any results using any of the ideas, tools, strategies or recommendations presented at the Program, and nothing in the Program is a promise or guarantee to Participant of such results. Any examples of income earned by others or testimonials about this Program are not meant as a promise or guarantee of Participant’s own earnings or success. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.