3 Keys to Leveraging Your Passion to Build or Grow a Business

It’s the last week of the month so our Creative Director Blake gets to ask me whatever he wants. This month, his question was an easy one for me:

“What is passion and how can I leverage my passion to build a business?”

When it comes to being successful in business, I’ve discovered that there are four ingredients that I see over and over among the successful. These four, when leveraged consistently, can position a business owner to change the world in amazing ways. Interestingly, Blake’s question took me back to one of my earlier books, The Incredible You, where I introduced my PACE Method® to the world. Let’s break them down:

Passion. A strong or extravagant fondness, enthusiasm, or desire for anything.

Abundance. An extremely plentiful or over sufficient quantity or supply, overflowing fullness; affluence, wealth.

Confidence. Belief in oneself and one’s powers or abilities; self-confidence; self-reliance; assurance.

Expectation. An expectant mental attitude; a prospect of future good or profit.

In this week’s episode, not only do I answer Blake’s question, but I share my two cents. Check it out:

As I share in the episode, in my opinion, passion means this:


Passion is about loving something so much that you want to pass it on to others. Foodies love food and share their food journeys with others, organizers love order and they help others get organized, I love business and numbers and I love helping others build businesses that serve them. But, we are entrepreneurs and business owners, right? So that means that we also need to make sure that the thing which we are passionate about is tied into the business goals that we set in place. To help you think in this way, I’ve developed three keys that will help you to use your passion to grow your business.

1. Make sure your passion solves a clear problem for others. Loving something for the sake of loving something does not make a good business idea. The passion that you have has to be real for others to leverage it for business. For example, I love to sing, but that probably creates more problems than it solves so, I have to be sure that what I bring to the table others can find value in it. Remember, when you solve a problem you’ll always be able to experience profit.

2. Seek mastery. It’s great to be passionate about a topic or area of interest, but no one hires a person just because they are passionate. Be sure that you have mastered your area of passion. It’s been said that mastery comes with 10,000 hours so start sharing your passion everywhere you can and tracking the results so that you can use the “practice” to get in front of clients who are ready to invest in themselves through your passion. Mastery also increases your confidence around your passion, the one which you want to build a business from. Confidence is the new currency.

3. Think beyond the passion. Passions are great, I highly recommend building a business around a passion so that you don’t feel like you’re working. But, you have to think bigger, more holistic so that success comes into purview. I teach my clients to think in terms of a progression. If you were to dissect the passion you have that also solves a real problem for others, how could you use that to create a bundle of services, products and offerings for those you serve? When you think in terms of a progression you can build clients for life all from your passion…how Incredible is that?!

Have a passion that you need help building? You’ll love our Virtual Business Intensive. It’s two full days to work on your passion and create a full plan to leverage it to make more money doing what you love.

©2017 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, MBA, The Incredible Factor Business Optimization Coach and Mentor, is the founder of Incredible One Enterprises®, Incredible Factor University® and the Leverage Your Incredible Factor System®, a proven step-by-step program so you experience financial and spiritual abundance in your life because of your business. For more information and a FREE audio CD “7 Critical Mistakes Even Smart Entrepreneurs Must Avoid for Clients, Connection and Cash Flow!” just fill out the form below.

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