NEWSFLASH: Scaling & Sustaining a business to and beyond the million-dollar mark is not sexy. Actually, it’s pretty boring.
Hear me out….
The first phase of making the move to millions is about setting your business’ foundation.
You know:
Up-leveling your ideal client
Developing clear, compelling and transformational offers,
Pricing for profitability and cash flow
Crafting a message that positions you above the noise and gets immediate attention
Determining which of the more than 50 marketing strategies that exist will bring your most ideal clients consistently to your proverbial door
So that you can have a sales conversation that helps them understand the risk of not investing in themselves through you.
And doing all of this with CONSISTENCY
This phase takes the longest because you have to test and try. The average business may stay in this phase for more than a year (or longer if they don’t take the time to get the clarity and support to shorten this phase of the process.)
Once everything is foundation-ally sound, boring sets in.
After that, YOU DO THE SAME THING DAY IN AND DAY OUT IN YOUR BUSINESS…tightening and tweaking until your results become predictable… once predictability is found, it gets even more boring!
Sure, you will want to switch things up and jump on the latest trend or fad in marketing BUT you do so at the risk of upsetting your “apple cart” and delaying your traction in the marketplace.
Every time you decide to try a new marketing strategy your traction may be impacted.
I haven’t met an entrepreneur yet that gets excited about the boring nature of scaling and sustaining their business. They all want to try new things EXCEPT that is the fastest way to derail your move to millions.
Phase 2, the boring phase, is where you live to tighten each of the core areas, build your million-dollar assets and start to move into the replication phase.
Phase 3, the replication phase, is where you start bringing on team to replicate the tasks/strategies that you may have been doing on your own. Once you have team replicating and PRODUCING results and revenue, you’re ready for the multiplication or scaling phase but that’s another post for another day.
For now, get used to the boring nature of growing your business. You have to grow before you’re ready to scale just like you have to crawl before you can walk and/or run.
Here’s how we can help:
1. Join us for Move to Millions Live May 24-26, 2023 in Herndon VA www.movetomillionsevent.com so you can get the goods on what you actually need to move the needle with grace and ease instead of hustle and grind I’m walking through the whole kit and caboodle over three days 
2. If the dates don’t work for you but you are ready for real support from a Inc.5000 multi-million dollar CEO and multimillionaire who won’t use theory to position you for leverage and scale, you can apply for the Move to Millions Mastermind, visit www.movetomillionsmastermind.com or DM me PARTNER on Facebook or Instagram
