The magic of the holiday season is here, and as we step into the fourth quarter, the marketplace is buzzing with opportunity. People are ready to invest, and you have exactly what they need. But here’s the game-changer: you don’t need to discount your prices to hit six-figures in sales.
Let me share how I’ve consistently hit six-figure sales during the holiday season without devaluing my services. Trust me, it’s all about offering transformation, not discounts. Let’s get into it!
Why Discounting Is So Last Season
The holidays often bring thoughts of markdowns and sales, but here’s the truth: your ideal client isn’t looking for a deal. They’re seeking high-quality, transformative experiences. Discounting might seem like the easy road, but it hurts your profits and attracts the wrong clients—those who are just hunting for a bargain, not a life-changing solution.
Your business deserves better. Instead of discounting, show them the real value you provide, and they’ll happily pay what it’s worth.
The Transformation Over Cost Mindset
Think about Apple. Have you ever seen them have a half-off sale on the latest iPhone? Of course not. Apple knows the value of their product, and so should you.
To make this work, you have to demonstrate the transformation you offer. When your audience sees the life-changing results they’ll get, they won’t hesitate to pay your price.
How to Plan Your Six-Figure Holiday Sales
- Shift Your Mindset: Understand that your sale is about offering value, not cutting prices. Focus on the transformation your services create and communicate that.
- Set Concrete Goals: Want to make $100,000 over the holiday weekend? Do the math! If you’re selling a $5,000 course, you need to sell 20 to hit your target.
- Know Your Numbers: Your email list is your goldmine. Know how big it is and how engaged it is. The size and activity of your list will drive your marketing strategy.
Your Game Plan
- Engage Early: Start telling your audience what’s coming now! Play into FOMO (Fear of Missing Out) and build excitement ahead of time.
- Offer Irresistible Bonuses: Forget price cuts. Offer bonuses that disappear over the holiday weekend. Make them feel special and time-sensitive.
- Automate Like a Pro: Set up automated emails, SMS, and even ringless voicemails. Enjoy your holiday while your marketing works for you!
Example Strategy: Your Ideal Holiday Campaign
Balancing family and business during the holidays is crucial. So, automate as much as possible. Here’s a simple strategy:
- Email List Nurturing: Tease your holiday sale early (October).
- Webinar for Engagement: Host a transformative webinar around mid-November to show your audience the real value you bring.
- Launch Sequence: Use emails and SMS during Black Friday to remind your list of bonuses.
- Social Media Drip: Post strategically about your sale and bonuses to keep the excitement and urgency high.
Why You Need a Follow-Up Plan
Following up isn’t just for collecting payments—it’s about guiding those on the fence to make a decision. Use email, text message, and even voice memos to keep your message in front of them.
Action Steps for Holiday Sales Success
- Identify Your Offer: Choose a high-value, transformational product or service to feature.
- Grow Your List: Get your followers on your email list. Social media is great, but your list is where the magic happens.
- Plan Your Bonuses: Decide on compelling, time-sensitive bonuses to encourage action.
- Create a Follow-Up Strategy: Combine emails, text, and voicemail to keep your offer top of mind.
- Execute and Adapt: Run your campaign, analyze results, and tweak as needed.
Ready to Make This Your Most Profitable Holiday Season Yet?If you’re ready to take action, listen to the full episode of the Move to Millions Podcast for a breakdown of strategies. And when you’re ready to level up, let’s work together! Head over to movetomillions.com to make sure your strategy is rock-solid and your sales are on track.
