Would you like to host live events
that don't drain your soul and your bank account?
I've seen it time and time again - you show up to your live event and confidently pour your heart and content into your attendees only to find yourself struggling to make any profit.
In fact, you may even find yourself losing money after the event.
And now you're wondering if it was worth all the hard work and worry that it took to promote and fill the room, work on your slide deck, and negotiate each and every detail with the hotel all while running around tirelessly managing every detail of the event.
from my own live events:
April 2011 | 28 Attendees
$60,000 sales & Revenue
July 2011 | 30 Attendees
$150,000 sales & Revenue
April 2012 | 78 Attendees
$360,000 sales & Revenue
November 2012 | 24 Attendees
$140,000 sales & Revenue
May 2013 | 149 Attendees
$600,000 sales & Revenue
May 2014 | 265 Attendees
$1.3M sales & Revenue
May 2015 | 300 Attendees
$1.8M sales & Revenue
May 2016 | 198 Attendees
$1.1M sales & Revenue
March 2017 | 250 Attendees
$1,000,000 (a 7-city tour selling a $5,000 program)
May 2018 | 52 Attendees
$750,000 sales & revenue
May 2019 | 93 Attendees
$880,000 sales & revenue
October 2020 | Hybrid event | 160 Attendees $1,000,000 sales & revenue
December 2020 | ½ DAY INTRO EVENT | 125 Attendees
$430,000 sales & revenue
March 2021 | ½ DAY INTRO EVENT | 80 Attendees
$480,000 sales & revenue
September 2021 | ½ DAY INTRO EVENT | 116 Attendees
$450,000 sales & revenue
I know how to profit from Live events
I promised myself to
Never lose money on events again
I remember the first time I held an event. It was January 2009; I had 250 attendees whom I charged $25 to enter, I barely broke even, and I definitely didn’t have anything to show for spending 4 hours with that many people when it was over except for a few dozen books sold.
That was the last time I was going to hold an event and come up empty handed.
So, I learned everything I didn’t know about holding profitable live events so that I could make sure that if I was going to take the time to get hundreds of people to attend, it would add value to me and my bottom line.
Fast forward to 2014...
I held a 3-day live event where I cleared $1.3M. (And that was AFTER all the bills were paid.)
LET ME BE CLEAR… Promoting, Positioning and Profiting from events is not easy and it’s not for the faint at heart. It will take REAL work to make it happen.
To get those results, it took
PROVEN STRATEGY, A CLEAR PLAN, AND A SOUND TEAM TO MAKE IT HAPPEN...
...and now I want to show you exactly how I did it.
When you join us for Leverage + Scale Enrollment Events, you’ll get access to the VERY blueprint I’ve used to replicate success when hosting live events, time and time again.
(The cool thing? It works for both B2B & B2C.)
Who you are Now
Before Enrollment Events Training
Who you will be
After Enrollment Events Training
Nearly ½ million dollars in 3 days!
“With Darnyelle’s help, I hosted my first 3-day event to massive success. In three days, we did nearly ½ million dollars in sales! While hosting an event is a lot of work and there are tons of moving parts, having Darnyelle guide me through the process was so pivotal to what we were able to create. I am already looking forward to my next event, Six Figure Storyteller Live 2022. I highly recommend Darnyelle and her Leverage + Scale Enrollment Events course and framework.”
STORYTELLING COACH AND SPEAKER
We are now having Million Dollar Events with Darnyelle's help
“Not only she is phenomenal at what she does, but her spirit exudes excellence and working with Darnyelle was an absolute pleasure! Her expertise, dedication and attention to detail helped us put together an outstanding conference that not only met but exceeded our expectations. There was no doubt that she was committed to the success of our event. It was evident right from the start. Her guidance and support throughout the planning process made all the difference and the result was a highly successful event. She delivered on her guarantee and we couldn’t be happier with the result. Her method works and we highly recommend Darnyelle to anyone looking to plan a successful and impactful event. ”
CEO, Next Level Living
More than Doubled our results
“We more than doubled the revenue of our event from the previous year using many of the strategies Darnyelle teaches! Specifically, adding in additional pre-event touch points helped us to develop deeper relationships with our clients and inevitably serve more people in our higher level programs. The success of our live event work with Darnyelle contributed to our first million dollar revenue year!
ASHLEY NICOLE KIRKWOOD
AUTHOR, LAWYER & SPEAKER
“$620,770 in sales in three days! Wow!”
“With the help of Dr. Darnyelle Jervey Harmon, her coaching and Leverage + Scale Enrollment Events course, I just hosted my first three-day event. We were able to get 75 people to join me live for three days and we converted 52% of them into one of our programs for educators of color.
Dr. Darnyelle Jervey Harmon is truly God sent and I am so incredibly thankful I found her. Not only did she come and SHAKE the room but she made sure my team and I were covered and protected during our event. This event WOULD NOT have been possible without Leverage & Scale Enrollment Events and the support of Darnyelle and the IFU team.
I now have caught the live event bug and CANNOT wait to do it again!”
ERICA JORDAN THOMAS, PHD
ceo, get launched consulting
One of the best Biz investments I've made
“An incredible experience with the amazing Darnyelle Jervey Harmon and Tiffany Chalk! If you are an influencer, an internet marketer, a speaker, a coach, a consultant, a thought leader, or an entrepreneur, and you put on events of any size: half-day events, 1-hour events, 30-minute events, webinar events, big conferences, medium conferences, small conferences, you HAVE to get this training. It’s easily been one of the greatest business investments that I’ve made and I’ve been a full-time entrepreneur for 14 years and have been in the speaking business for 18 years.”
DELATORRO MCNEAL, II
PEAK PERFORMANCE EXPERT
And that is why you need
Leverage + Scale Enrollment Events
For the last 10+ years I have been holding events filled with my ideal clients, and I want to share the system I have perfected to help more people do the same.
I recently had a conversation with God about serving more people. And, honestly the best way to serve more people is to share my system of holding enrollment events where each person can go and serve hundreds.
And that’s what I want for you. I want you to serve hundreds or even thousands because your gift benefits not just you but the people whom you are meant to serve.
I'm going to teach you a proven blueprint that you can use year after year to generate six or seven figures from your live events!
Before you host an event
Before you plan your event, you need the right mindset and strategy.
- Mindset of a Profitable Event Host
- Ideal Audience and Dream Event
- Profitable Event Blueprint
- Your Profitable Event Team
- Pricing, Policies and Legalese
EVENT PLANNER SUITE
Learn insider tips and tricks from Incredible One’s event manager, Tiffany Chalk.
- Choosing the Right Event Professional
- Site Selection, Contracts, and Negotiations
- Budget and Logistics
- Decor and Design
- Virtual Event Considerations
Promoting your event
All you need to know to fill your event with qualified, potential clients.
- Event Key Messages
- Event Marketing Plan
- Getting Butts in Seats
- Event KPIs
- Bonus: Sample Email Sequences
- Bonus: Backend Promotions & Logistics
POSITIONING YOUR EVENT
Set your event up to be profitable from the moment your attendees walk in the doors.
- Content that Converts + Your Offer
- Run of Show
- Creating a Memorable Experience
- The Importance of Day Zero
CONVERSION + ENROLLMENT
Once you’ve positioned your offer, your team will support you in serving clients who want to work with you.
- Your Enrollment Team
- Demo: Offer From the Stage
- The Intro Event Model
- Volunteer Process & Sample Training
PROFITING FROM YOUR EVENT
We’ll cover various other ways to monetize your event and to even cover costs before Day 1.
- Success Store, Sponsors, Exhibitors, & Upsells
- Stick Strategies
- Tour Stops
- Open Enrollment Strategy
- Your Event After Party
After your Event
Events aren’t finished when you walk off the stage. Learn exactly how to close out your event and prepare for your next one in the weeks following your live, hybrid or virtual event.
- Performing Your Event SWOT Analysis
- The Final Team Debrief
- Creating Your Event SOP
- After Glow Ticket Sales
We’ve also included the Q&A session recordings from the live launch of Leverage + Scale Enrollment Events. Hear your questions asked and answered for key modules from every part of the program!
We've left no stone unturned.
Finally, a training that shows you everything it takes to host your own profitable events.
I'm going to teach you a proven blueprint that you can use year after year to generate six or seven figures from your live events!
Each component of the blueprint (which we will help you to build) is what led to my $1.3M event that I did three years in a row!!! And, by the end of the course, you’ll have your very own profitable event blueprint for the event you’ll hold in the next year!
I’m a firm believer that everything happens for a reason, and so you happened upon this page because you desire to learn how to hold events where you are served financially and spiritually. You’ve been bumping your head up against a wall trying for the life of you to figure out how everyone else does it but you can’t.
More than $5m from Darnyelle's event conversion strategies!
“When I first met Darnyelle, I attended her Profit From Live Events training in Atlanta, GA. Right away, I knew that she knew how to master the live event game. So I hired her to work closely with me on my live event strategy. In our first event together, I went on to do just shy of multi-six figures. Then we started to rinse and repeat her plan. This changed the game for our business and we had our first multi-million dollar year by adding live events into our business model. In 1 year alone, more than $2M of our revenue came from leveraging and scaling our enrollment events with Darnyelle’s help. We’ve rinsed and repeat our work with Darnyelle over the last three years, through live, virtual and hybrid events to keep our conversion and sales high. I’ve lost count but can confidently say that I can attribute more than $5M to our work with Darnyelle in the last three years.”
KING OF CLIENT ATTRACTION
I filled my Workshop and closed $120K!
“You need this training because you are going to get insider secrets on how to make sure that your next live event goes off without a hitch. Not only are you going to learn how to profit and grow your business into 6 and 7-figures using live events, you’re also going to learn some of the deep things that you can’t learn from Google. You cannot “Google” your way to success. You have to get with the experts and you have to invest in yourself.
Following Darnyelle’s training, I filled my workshop and I closed $120k when I hosted my own event. These strategies work. If you’re thinking about using events as a part of your business growth, you definitely want to make sure that you get these strategies.”
I'm making money Every time I speak...
“I’ve been speaking professionally for many years, having shared the stage and worked with some of the greatest speakers of our time: Les Brown, T. Harv Eker and many more, but I never made real money speaking until I started working with Darnyelle. And today, my speaking is helping me grow my business substantially. If you are a speaker who is speaking for free (and therefore broke) you need to stop what you’re doing and work with Darnyelle. She spares no strategy and I know they work because I’m making money every time I speak now.”
STAR CONSULTING, LLC
I 10X'D MY INVESTMENT IN 48 HOURS
“I enrolled in Leverage + Scale Enrollment Events on a Thursday evening, and I binge watched some of the trainings for my Friday and Saturday event. With what I learned from Darnyelle, I made some tweaks to my plans for my event and the result was $30,000 within 48 hours of listening. I feel like I finally cracked the live event code because when I held my next event, I doubled what I did the first time, six figure event success is next!”
SHADÉ Y. ADU
BRAND STRATEGIST AND EVENT HOST
I've cracked the code on profiting from live events, and now I'm teaching it to service-based entrepreneurs just like you who understand the value these types of experiences bring to the people they love to serve.
Limited Time Payment Options
Pay in full
One Time Payment of $5,000
Access to all content up front for 18 months
Private podcast feed for the module audios
We’ve partnered with Wizebank to offer flexible and secure payment plans that fit in your budget.
Make payments over 3-12 months. This option is recommended if you have income of at least $40,000 and 600+ credit score.
(if you’re not approved via wizebank, click here)
What students are saying...
Immediate return on investment
“Darnyelle’s training was just what I needed to leverage live events to grow my business. I implemented her closing strategy for my event that was the following week and gained 4 new clients for my 4-week mastermind intensive and that immediate ROI covered my cost for the training with extra left over!!! And since then, I’ve sold out my international retreat (at a higher investment I might add) and filled coaching programs with these strategies… Yes!
I also used some of the strategies Darnyelle shared for live events for my fitness studio and detox programs and gained new/continued clients there too. The information is transferable to anything when properly applied. If you want to make more money in your business, you need to get to a training or hire Darnyelle to grow your business.”
“To date, we have generated more than MULTIPLE six figures from what we learned in Darnyelle’s training! If you are an entrepreneur, if you are planning on doing events that are profitable – this is what you need. She overdelivers and will give you all the tools for your future events to be successful.
I was able to learn more about live events, how to profit, and how to get everything that I need to make sure my live events are the best that I can offer to my clients. If you are thinking about holding live events, if it’s a part of your business, or if you want to make it part of your business, believe me, this is definitely the training that you need to make sure that your live events go to the next level. Learning from and being part of Darnyelle’s Move to Millions Mastermind was instrumental in getting our business to the million dollar mark.”
SUE & ENOCK DENIS
I am empowered and encouraged!
“The information that we received from this training was just chock full. I feel so empowered and encouraged to do what I know that I’m supposed to be doing and to be able to bring value to my clients. I’m so grateful for the information that Darnyelle Jervey Harmon has shared and it’s been a wonderful experience. If you’re looking to do bigger, greater things, or if you’re looking to reach more of your clients in order to share the expertise that you have with them on a greater scale, you definitely need this.”
HOLISTIC HEALTH COACH & SPA OWNER
I filled my intro workshop and now I'm planning my first 3-day event...
“Live events was an area that I really was struggling in and wanting to grow my business with so that I could scale my business. I’ve never met Darnyelle before, however, I can tell you that this investment of time and money was invaluable. I encourage you to invest in yourself.
“I went immediately into my group and acted on advice that Darnyelle shared. The result was I filled the space for a half-day workshop AND made plans after that for my 3-day event that she showed me how to create. I’m super excited; I’ve already planned 2 live events that I’m expecting to make 6-figures from all because I was a part of this amazing training.”
GRANT GURO & NONPROFIT EXPERT
I now have a system I can follow all the way to the bank!
“I did this training because I did everything WRONG for my first event. I had great content and I made NO money. So, I decided to come to the real deal, Darnyelle Jervey Harmon, who absolutely blew my mind away.
Now, I have a system. Follow her system, and follow it all the way to the bank. Follow her system, and get a following that will follow you and make sure that they attend your events. Follow her system, and you’ll make sure that your events have content, are relevant, and will help the next person. If you want to make sure that your event is great, get this live event training!”
GROW BY NETWORKING
Working with Darnyelle can do nothing but good things...
“Here’s what has happened since immersing myself in this program. Suddenly, I’m holding my own events, giving presentations on things that I get totally jazzed about, AND finding ways to get paid for it! I am looking at my 3rd hosted event and the revenue it will generate will more than double what I invested to work with Darnyelle. Some other benefits are harder to put numbers on. Holding events and speaking at them is contributing significantly to my expert status in the community and generating high-quality inquiries and referrals for my done-for-you online marketing services.
Here’s the thing; if you are considering working with Darnyelle, it can do nothing but good things. It doesn’t matter what kind of speaking you wish to do. If you want to be a sensational travelling speaker or a more matter-of-fact workshop presentation speaker like me, you can use this program and get some really valuable and practical systems to follow so that you actually make money from what you are doing.”
What I've learned from Darnyelle keeps me booked solid!
“Before working with Darnyelle, I knew that I had a mission that I wanted to speak to parents to help them raise children that are high achievers, but my mission wasn’t reaching as many parents as I would have liked. As a result of working with Darnyelle, I became crystal clear of how to share my message in a way that would resonate with meeting planners, educators and organizations and I stay booked solid. I’m traveling to speak and now I’m even holding my own seminars and I’m getting booked on media to share my message! I’m grateful to Darnyelle and this program and my calendar is already filling up too! If you want results like this in your business through speaking, you need to get access to Darnyelle today.”
DR. NICOLINE AMBE
KEYNOTE SPEAKER, EDUCATOR & AUTHOR
I added 41 attendees to my event using Darnyelle's strategies!
“I was preparing for my event and I was starting to get a little worried about how I was going to achieve my goal of 50 attendees (I only had 22 people registered.) Darnyelle shared several strategies with me that I used and I began to see my event attendance grow. In fact, thanks to the strategies and motivation, I surpassed my goal and had 63 attendees at my event.”
SHE'S GOT CLIENTS
$305,000 in sales thanks to Darnyelle and Leverage + Scale Enrollment Events.
“My first ever 3-day event generated $330,000 in sales! In 3 days I made more than I did all of last year. Working with Darnyelle has been a life and game changer for me. If you’re doing an event my advice is to not do one unless you have access to this course!”
Dr Shamieka Dean
$250,000 from one tip Darnyelle gave me.
“One tip from Darnyelle for my live event took my results from $72,000 the last time to $250,000! When it comes to events, Darnyelle knows her stuff. I highly recommend working with her however you can.”
$525,000 IN SALES in just 3 days
“Access to Leverage + Scale Enrollment Events helped me to generate what I did in 2021 in just three days! Darnyelle knows her stuff and I highly recommend you get access to this course if you plan to hold live or virtual events. I am also in Darnyelle’s Move to Millions Mastermind and trust me, working with her and the team is a game changer.”
Purpose & Manifestation Coach
Nearly $100,000 LAUNCH thanks to Leverage + Scale EnrollmenT EVENTS
“Access to this course has been so helpful in growing my business. I did a 5-hour intro event and as a result, we brought in nearly $100,000 in sales and $44,000 in Cash! We had a 30% conversion rate!!! This was our first time seeing these kinds of results and I know that through continuing to use this framework that Darnyelle has created we are going to continue to see those numbers increase.”
Dr. Ramon Goings
$133,900 in revenue from 11 attendees!
“Leverage & Scale Enrollment Events is a game changer! I originally set a goal to hold my first live event a few years from now. I am so glad that I got the push from Darnyelle and the community because now that I have held my first live event, I can’t wait to do it again! To God be the glory! I held a small 2.5 day retreat with 11 attendees. Total income from enrollments and ticket sales is $133,900. Overall, not bad at all for my first live event!”
Rachel D. Gainsbrugh
Short Term Gems
about the lead trainer
DR. DARNYELLE JERVEY HARMON
Darnyelle Jervey Harmon is the CEO of Incredible One Enterprises, LLC, a multi-million dollar coaching and consulting brand. Best known for transforming the lives of her business coaching clients, Darnyelle equips her clients to leverage and scale businesses that serve them financially and spiritually. From mindset to messaging, marketing, sales, systems and scale, Darnyelle can take you from six figures to seven figures in record time all while deepening your connection to God and strengthening your faith. Darnyelle is an award-winning CEO, speaker, consultant and strategist whose work has been featured in Essence, Success, Black Enterprise and O Magazines. In 2018, she was awarded the Women Presidents Organization’s Women of Color Excellence Award and she joined the $1MM class of Enterprising Women of the Year. In 2019, Darnyelle was named the Black CEO of the Year and was a finalist for the eWomenNetwork Made It to a Million Award. In 2021, Darnyelle was awarded two honorary PhDs in entrepreneurship.
Tiffany Chalk is the CEO and Principal of Tiffany Chalk Events, a boutique event management company in Newark, Delaware. With more than 15 years event management and design experience, Tiffany has a growing specialty in enrollment style events and works with clients all over the world. Tiffany has been the resident event manager for Incredible One Enterprises for more than 10 years. When Tiffany is not managing events, she is running her Stationary company, Simply TC.
Frequently Asked Questions
If you’re a service-based entrepreneur who isn’t holding live events, you’re leaving money on the table. Speaking is how I grew my business from broke to 6-figures, and from there I made my MOVE to Millions. Not every event needs to be a giant 3-day extravaganza. I’ll teach you about smaller workshops and half-day intro events as well.
We’ve worked with plenty of professionals who hold events for a living. Before they learned the strategies in Leverage + Scale Enrollment Events, they left hundreds of thousands of dollars on the table. We will walk you through every step of the process so that you increase your conversion while also enhancing your attendee experience.
We find that when we give lifetime access, that the content often ends up gathering dust on your “digital bookshelf”. We want students to actually make use of the content that they invested in, and that they are far more likely to consume it if they know it has a shelf life. By the end of your 18 months in this program, you should have held your first outrageously successful live event, if not several. But you have to follow the strategies outlined in the program. And after your first 18 months you can retain access to the content for a nominal monthly fee.
We’ve partnered with Wizebank to offer flexible and secure payment plans spread over 3-12 months. Click here for more information
(If you’re not approved via Wizebank, click here for our payment plan option. You will get the course contents released to you over the first 6 months of your payment plan.)
You can contact us at any time! Bear in mind that our team typically works Monday-Friday between 8:00am and 5:00pm Eastern Time.
Email: [email protected]
DM on Instagram: https://www.instagram.com/teamincredibleone/
DM on Facebook: https://www.facebook.com/darnyelle.teamincredibleone
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