Part 1 in the series on how to prevent fear from blocking your Incredible Factor.
Okay, I’m the first to admit that I love some basketball… with the Lakers and the Celtics (the ultimate rivalry revisited) going on now, I’m loving it. There’s just something about the play offs….You know the object of the game, use defense to minimize the other team from scoring, in offense get to the basket by any means necessary…. you know, score the points, make it happen. Please note that I’m aware that “pass interference” is a football term, but work with me…
What is the offensive strategy of your Incredible Factor? How do you endeavor to turn a prospect into a client? What, if anything is stiopping you from getting to the whole – making the prospect a client and offering a full range of products and services to meet their every need?
When we take this same approach and apply it to business, our goal becomes get the product or service in the hand of our ideal client by any means necessary. We must articulate our value and the results we provide by any means necessary so that they will see us as the only option with which to do business. Unfortunately, more often than not, we get blocked. As we begin to set a pick and look down the court for who will receive our pass, we get plagued by fear and as a result, we get caught off guard and the pass is blocked – interference presents us from being able to effectively close the sale and we are left holding the product that we so needed to leave with our prospect. No foul, no shot. sent packing to nurse our wounds.
Many get caught up in the hype of the game – the pursuit, the goal fresh in our mind, yet constantly stopped by the opponent…. lacking an effective strategy to turn a prospect into a paying client.
For many of my clients over the past couple of weeks, the opponent to which I refer include FEAR, lack of confidence and unbelief in the worthiness of a new client who is ready to pay what they are worth. I’m blessed to work with some pretty incredible clients. They’ve got talent, they are changing lives, yet they are afraid of what would happen if they really lived their dream and changed the lives of many. They invoke self-sabotage; they are the proponents of the pass interference they experience when attempting to pass their product to a new client. The fear they feel has the tendency to BLOCK their Incredible Factor. It is difficult to perform at a level that says “I’m Incredible,” when you are afraid that who you are will be compromised in the transfer.
It’s not enough to believe that what you’ve got the world needs. You must take that initial thought and back it with effective strategy and dream team talent (coach, VA, interns, supportive circle of influence, etc) to get into the game. Your Incredible Factor is a holistic approach to not only identying your gift and passion, identifying who needs it and developing the marketing, mindset and movement to ensure that others understand that they need your Incredible Factor.
What’s blocking your Incredible Factor? When you lack the confidence to look ahead and begin to develop an effective plan for mitigating the voices in your head that are attempting to talk you out of your birthright, you will get blocked, the pass will not be complete you will be left holding the product.
Today, take some time to identify what’s really blocking your Incredible Factor. Giving it a name – FEAR – is it fear of rejection, fear of success, fear of making a mistake? Whatever its called, it needs to exit stage left. It’s got to go. Your clients are waiting for you. Stay tuned for my next post on ways to STOP Pass Interference allowing you to successfully get down the court and slam dunk everytime, converting more prospects into clients and getting closer to living the life of your dreams.
Darnyelle A. Jervey is the founder and CEO of Incredible One Enterprises, LLC, a full service empowerment firm committed to imparting skills, strategies and solutions to define and unleash the Incredible in you through coaching, keynotes, seminars and workshops. For more information, visit https://www.incredibleoneenterprises.com
(c) 2010 Darnyelle A. Jervey. All Rights Reserved.