In this week’s episode of the Move to Millions® Podcast I sit down with my client Maya Elious—a powerhouse brand strategist and business coach. We dug deep into some game-changing topics: discovering your true identity, perfecting your messaging, and the undeniable power of consistency in building your business.
Who Are You Without the Titles? Unearthing Your True Identity
One of the highlights of our chat was exploring who we are at our core—beyond the job titles, the business cards, and the social media profiles. I often find myself asking, “Who am I without my business? What core values drive every decision I make?”
It’s more than just a thoughtful exercise; it’s the bedrock upon which your million-dollar empire will stand.
So, how do you dive into this self-discovery?
- Journal Your Heart Out: Spend 10-15 minutes each day writing about your values, motivations, and the life experiences that have shaped you. This is your space to be real and raw.
- Embrace Your Frustrations: What gets under your skin? What issues make you want to roll up your sleeves and take action? These feelings often point directly to your true purpose.
- Seek Spiritual Guidance: Whether through prayer, meditation, or quiet reflection, take time to ask for clarity and listen for the answers. Aligning with your faith or inner wisdom can provide profound insights.
Messaging Mastery: Your Beacon in a Noisy Marketplace
Let’s be honest—nailing your messaging is a must if you’re serious about scaling to millions. Your message is the heartbeat of your business; it’s how you connect with those you’re meant to serve. Maya shared her brilliant MVP framework—Messaging, Visibility, Profitability—which aligns perfectly with the Move to Millions® philosophy.
Here are some steps to sharpen your message:
- Focus on the SPICE Problem: Address a Specific, Pervasive, Insurmountable, Clear, and Expensive problem that keeps your ideal clients awake at night. The more precise you are, the more you’ll resonate.
- Be Consistently You: Create engaging content that showcases your authentic voice and delivers value regularly. Repurposing content is smart—as long as it stays fresh and relevant.
- Check In and Tune Up: Regularly assess how your messaging is performing. Are you attracting your dream clients? Are your revenue and engagement where you want them to be? Don’t hesitate to make adjustments.
The Unstoppable Power of Consistency
Throughout our discussion, one thing was crystal clear: Consistency builds trust, and trust builds businesses. In a world where everyone’s vying for attention, staying true to your core message across all platforms sets you apart.
I shared with Maya the 7-11-4 Model Google shared on consumer buyer behavior last year for optimal visibility: engaging your audience with 7 hours of content, across 11 touchpoints, over 4 platforms. It’s not about overwhelming people; it’s about being present and reliable. So, if you want to be seen as the expert you are, you need to make sure that when people search for you and the SPICE problem you solve, they find a minimum of 7 hours of content to consume to shorten the know, like, trust and invest cycle.
Mastery and Service: The True Path to Millions
At the end of the day, lasting success isn’t about chasing quick wins. It’s about mastering your craft and serving others with unwavering integrity. When you solve real problems for real people, the financial rewards naturally follow.
Your Next Best Move…
So, what’s your next step? I invite you to listen to this impactful episode of the Move to Millions® Podcast—it might just be the catalyst you need.
But don’t stop there. If you’re ready to fast-track your journey to wealth and abundance with strategy and grace, my team and I are here to support you. Let’s embark on this journey together, grounding every step in authenticity and purpose.
Remember: Your voice is your most powerful asset, and when you align it with your true calling, there’s no limit to what you can achieve.
Here’s to making millions while making a difference!
