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What’s In a Name – Chronicles of a Newly Married Women CEO Part 1

For as long as I can remember, I have wanted to have someone to share my life with. And now that I am officially a Mrs., I’m realizing that there’s so much that I have to consider because I’m not just a Mrs, I’m also the CEO of my own company.

And I know this may sound archaic in a time when women can decide that she can have it all – a husband, and her own identity too.

I personally believe that if you’re married you should take your husband’s name. Call it old fashioned, call it traditional, but for me I call it honoring the commitment that I made before the God I serve when I said I do.

And, if you happen to be a woman who has decided not to change your name, more power to you! This is not a snub or shade on your decision, merely my journey as I navigate the name change and the brand I’ve built in my maiden name.

So, I have decided that I am changing my name. I now realize, however, that changing my name isn’t as simple as it sounds. There’s a lot I need to think about and through in order to ensure that my business and the brand I’ve built around it and my name doesn’t skip a beat.

Now, if you’re a man who runs a business, this will be lost on you. But, if you are a single woman who has or desires to have a business and a husband, you have some decisions to make. And the decision is your prerogative.

As for me, I want to honor my husband fully by taking his name. I mean, after all, it’s just a name, right?

So over the coming weeks at Incredible Factor TV, I’m going to let you in on my thought process and the strategy and plan I’m putting into to place to fully change my name from Darnyelle A. Jervey to Darnyelle A. Harmon and what it will take to get there.

So, right now, you might see me show up as Darnyelle Jervey Harmon, no hyphen. I don’t like nor do I believe in hyphens, for me. But because I have a well-established brand to consider, I have to be strategic in the name-changing process so that I don’t scar my brand and lose equity in any way.

Check out this week’s episode of Incredible Factor TV to see what I mean.

As I share in the episode, there’s a lot to think about:

  • the name
  • the marketing materials
  • the books
  • the brand
  • my husband and his opinion of everything
  • the impact of the change
  • the timing of the change

So, stay tuned as I share my plan with you in next week’s episode.

So, now I want to hear from you. What’s your two cents? Did you change your name when you got married? Why or Why not? Did the decision to or not to impact your business if you’re an entrepreneur and was one prior to getting married? What advice do you have for me as I navigate this pathway?

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4 Responses

  1. Congratulations on your marriage! I can totally identify with the dilemma of what to do about your name when you get married and own a business! My situation was further complicated because my business name is my first husband’s name. When I married my current husband, I had thousands of books out with the name Barbara Hemphill, and my husband was comfortable with whatever I decided to do, as long as the checks kept coming! I decided to make Barbara Hemphill my “business name” and Barbara Hemphill Taylor my legal married name. It continues to be a challenge as I try to remember which name I used in what circumstance — and got more complicated as the airlines required me to use my legal name for airline tickets! In 2018, my business will be celebrating 40 years and my marriage will be celebrating 32 years, so I’m blessed in spite of the name challenge. Wishing you all the best!

    1. Wow, Barbara that is great. Thank you so much for sharing and congratulations on all of your success. Love and light to you!

  2. First of all CONGRATULATIONS! I am so happy for you! And, love this topic! Like you, hyphenating didn’t fit my belief system and how I wanted to honor my marriage yet I still wanted to honor the heritage of my surname in some way for the purposes of family patrimony and such. Interesting for me, my parents did not give me a middle name at birth. So, when I married, I didnt give a 2nd thought to my surname change of course AND decided to legally have my surname become my middle name. My legal name is De’Lona James Moultrie (with no hyphenation) but I don’t use it in business. In business, I’m De’Lona Moultrie a.k.a Dee Moultrie 🙂

    1. Thanks Dee! Yes, I am planning to officially make Jervey my middle name so that I get to protect what I’ve created. Thank you for sharing your two cents!!

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