In today’s marketplace, there’s a lot of noise happening online. If you look solely at social media and new networks that pop up each year, it’s enough to confuse you about how and if you should throw your business-building hat into the online marketing ring.
And if you do decide to give it a whirl, it’s quite possible that you’ll be confused, jaded and led to believe that doing so will make you an overnight success.
Don’t believe the hype.
If you’ve decided that marketing online can’t be that hard because you see so many other people doing it successfully, your view could be a little distorted. You see, there’s a lot that goes on in the background of an Internet marketing strategy that your novice eyes just might not realize, and as a result you could get your feelings hurt.
Or, because the challenge of online marketing is that you can LOOK like you’ve got it going on when really your marketing efforts are like hearing crickets, you could find yourself at the end of a campaign no closer to building your business at all.
Have you ever heard that business is a numbers game?!
Well, it’s true and getting truer everyday as more and more noise enters the marketplace.
For your online marketing efforts, you’ll likely want to remember that if your strategy is well thought out and planned but doesn’t yield the results you were expecting, it’s likely that it’s not you, it’s your numbers.
I have shared with many a client or student that online marketing is strategic, yes, but it is also a numbers game. But even with a small list you can win.
Back in January 2013 (3 years ago), I recorded an episode of Incredible Factor TV and the interesting thing – it’s as true today as it was 3 year ago. Check it out to see what I mean:
Because building a business online is a numbers game, to get big results you can’t follow the same strategy as a Mega Online Marketing Genius. You’ve got to adjust for the numbers you currently have and fully consider them in your entire strategy.
Remember, they aren’t better than you. They just have more people!
For starters, recognize that no matter how good you are, you can expect 1-3% to take you up on your offer. That’s it. 1-3%. So with that in mind, let’s move into today’s assignment:
- How many people are currently on your list?
- How often do you communicate and engage with your list?
- How often do you currently give your list a specific call to action?
- When you do, what are the results you receive?
Based on what you’ve learned from answering these questions, your strategy will need to be tweaked so that you can achieve the financial goal you set every time you decide to offer a product or service to them solely through an online strategy.
As you noticed in the episode, I gave you a sure fire strategy that will allow you to earn more anytime you offer something online. You can thank me by implementing the strategy in your campaign each and every time. 🙂
Need help creating an effective online marketing strategy that will work with your numbers? Consider our consulting options… I’d love to help make your next online marketing campaign an Incredible One.
©2016 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, MBA, The Incredible Factor Business Optimization Coach and Mentor, is the founder of Incredible One Enterprises®, Incredible Factor University® and the Leverage Your Incredible Factor System®, a proven step-by-step program so you experience financial and spiritual abundance in your life because of your business. For more information and a FREE audio CD “7 Critical Mistakes Even Smart Entrepreneurs Must Avoid for Clients, Connection and Cash Flow!” just fill out the form below.
