The market isn’t slow—your message is misaligned
Here’s the truth:
It’s not the algorithm.
It’s not the economy.
It’s not even the buyers.
It’s your message.
In uncertain markets, buying slows down, but it doesn’t stop. People are still making investments. They’re just choosing more carefully, looking for relevance, resonance, and results.
And if your message isn’t communicating all three, you’re being scrolled past.
According to Edelman’s 2024 Trust Barometer, 72% of buyers say they only purchase from businesses that feel aligned with their current challenges and values. And 64% of high-earning entrepreneurs say they’re “tired of generic promises and surface-level content.”
So if your visibility is high, but conversions are low, your message may not be meeting the moment.
Here are 5 messaging mistakes that are costing you clients, and how to shift into deeper alignment and activation with the words you’re sharing online and off.
1. You’re Talking to the Past Version of Your Client
Your messaging still assumes your ideal client is confused, scared, or stuck.
But the clients you actually want? They’ve moved on. They’re aware. They’re just discerning.
They don’t need hand-holding. They need alignment.
If your content is built to nurture a beginner but you’re selling to a decision-maker, you’re repelling the very people you’re called to serve.
Mini Move to Millions Move™: Revisit your last 5 pieces of marketing content. Ask: “Would the version of my dream client who is ready to invest say ‘This is for me’?” If not, elevate your language to speak to their current level of sophistication and urgency.
2. You’re Selling the Process Instead of the Promise
No one is buying “six group calls and a Slack channel.”
They’re buying outcomes. Transformation. Evidence that what you offer will move them closer to the life, leadership, or legacy they desire.
The mistake too many experts make? Explaining how the offer works instead of why it matters.
In this market, people are investing in certainty, not features.
Mini Move to Millions Move™: Rewrite your offer description with this prompt: “By the end of this experience, you’ll be able to…” Get specific. Get bold. Sell the end result, not the mechanism.
3. Your Message Is Generic and Undifferentiated
In a crowded market, saying what everyone else is saying, even if you say it better, isn’t enough.
If your message could easily fit on someone else’s feed, website, or webinar… it’s too safe.
And safe doesn’t scale.
Your message should reflect the full weight of your thought leadership…your lived experience, your unique lens, and your sacred assignment.
Mini Move to Millions Move™: Ask yourself: “What truth am I afraid to say out loud because it might offend someone, but it’s exactly what my dream client needs to hear?” That’s your next headline.
4. You’re Leading With Pain Instead of Power
It’s one thing to agitate a problem.
It’s another to trap your audience in it.
Messages rooted only in pain keep your audience in victim energy.
Messages rooted in power activate buyers ready to take responsibility for their transformation.
Especially for high-level clients, they don’t want to hear what’s broken. They want to be reminded of what’s possible.
Mini Move to Millions Move™: Audit your most recent call-to-action. Did it empower the reader or make them feel like something’s wrong with them? Shift it to a tone that affirms their identity, then guides them toward the next move.
5. You’re Speaking From Head, Not From Spirit
In uncertain times, people aren’t just buying solutions, they’re buying spiritual safety.
They want to be seen. Held. Called forward by someone who knows who they are and what they carry.
That kind of resonance doesn’t come from ChatGPT or a swipe file.
It comes from spiritual alignment, when you’re clear on your assignment, obedient to your divine instruction, and bold enough to speak from that place of authority.
Your most powerful marketing will always be the words you say when you’re not trying to sound smart, but trying to serve well.
Mini Move to Millions Move™: Before you write your next piece of content, pause and ask: “God, what does my audience need to feel today to move closer to their assignment?” Then write from that frequency.
Final Word:
Your next level of revenue isn’t hiding. It’s waiting on a message that meets the moment.
Not one that performs. One that leads. One that calls the right people forward into aligned, anointed transformation.
If you’re ready to refine your message, reconnect to your movement, and scale with both power and peace, this is your time.
Ready to Reshape Your Message So It Converts With Conviction?
- Want more high-level strategy and spiritual insight to guide your Q3 reset?
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