How Entrepreneurs (and Business Owners) Can CASH in on their Confidence in the Business Building Process

Businessman Wearing CapeIt just so happens that I was born confident.  I mean, really.  You see, I’m not supposed to be here. (There were TONS of forces working against my birth and I made it because of the purpose God placed on my life.)  As soon as I learned the story of how I got here, I instantly got a little more pep in my step because I knew that no matter what, the mere fact that I am here gives me the courage to do what I need to do to make things happen.  It’s amazing that after all I went through and have been through that I am as confident as I am naturally.

Others, however, don’t have my story and therefore they may struggle with their confidence levels and how they can effectively articulate who they are, the problem they solve and how that is life-changing for those they serve.

That is why getting Rashida’s question was important for me to answer in this week’s episode of Incredible Factor TV:

“Hi Darnyelle.  You appear to be a very confident woman.  I am not nearly as confident as you are.  What can I do to be more confident about what I offer?”

Watch my response to her question here:

As you’ll notice when you watch the episode, confidence is not about business.  It’s about life.  Life and business are certainly congruent, so any “out-of-alignment” moments will affect how you position yourself as an expert problem-solver for your ideal clients.  But, when you are confident in your life, your business will truly benefit.  What you do to fortify (or create) your confidence may vary but in my opinion, it’s all about the facts:  what you’re good at, what you bring to the table, the value you add and how lives are different because of you.  And I am sure that if you look in the right places, you’ll find evidence to support each fact I share above.

So, in my opinion, confidence is as good as currency. Let’s test my theory.  In acting, the one who gets the part is the one who confidently embodies the character.  The one who gets the job is the one who confidently highlights what makes them the best candidate for the job.  And, the one who gets the client does the same.  And yes, that means you can CASH in on your confidence too.  Here’s how:

Create a clear list of what makes what you so different, compelling and valuable to your clients.  One way to start this if you’re drawing a blank is to recall what you’re constantly praised for.  This is likely innate in you, but it’s life changing for others.  When you think on and reflect about this THING, you’ll naturally stand a little taller and realize that you’ve got this!

Adjust your mindset from focusing on the things you don’t do well and ultimately can’t control.  You’ll never hear an expert highlight their deficiencies.  You just won’t so why then do you? People hire experts who are clear and confident about what they do well.  And if you stop trying to be all things to all people, you’ll get even better here about focusing in on what you bring to the table that makes success predictable for those you serve.

Speak about your strengths.  We will always have what we say.  You can make causal covenants or you can make strength statements that attract clients and grow your business.

Have a clear plan of how you add value and change situations into solutions for those you serve.  At the end of the day, if you have a plan, you’ll always arrive at your intended destination.  It’s hard to deviate when you follow the plan.  And, if need be, get someone to help you to create your plan so that you can confidently execute and add value (and ultimately income) to your business’ bottom line.

What I hope you noticed about this week’s episode and my tips is that they have little to nothing to do with business per se.  But, if you pay close attention, they have everything to do with your business.  I was once told by a client who hired me and paid in full that she hired me because I was so confident that I could help her. And it was true, I don’t work with clients I can’t help and accelerate their results.  There’s no need to.  Because I always want to be the expert who adds value, I clearly know what I bring to the table and how I execute on behalf of my clients.

Tools that aid your confidence building:

  • Compliment Journal – the place you list all of the compliments you receive
  • Success Stories and Testimonials – the proof of the work you do and how you change lives
  • Polished Image – when you look good, you feel confident
  • Positive Mindset – your outlook determines everything
  • Personal Belief – believing in yourself is essential

Now I want to hear from you.  What’s your two cents?
How do you build your confidence?  How do you confidently share how you can help your clients?  What do you recommend Rashida and others with the same question do to exude more confident energy in their business dealings?

©2014 by Darnyelle A. Jervey. All Rights Reserved. Darnyelle A. Jervey, MBA, is an award-winning Business Optimization Strategist,  the founder of Incredible One, Incredible Factor University® and the Leverage Your Incredible Factor System®, a proven step-by-step program for more clients, more income and more leverage in your business. For more information and a FREE audio CD “7 Critical Mistakes Entrepreneurs Must Avoid For Clients, Connection and Cash Flow” just fill out the form below.

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